The world has changed, the way you run your company didn't.
We work inside your week, rebuild how your business operates, and leave it running without us.
The AI is the easy part.
It's the same technology everyone else has.
What's hard is getting it into your processes and your people's habits, and that's work, not something you buy.
Here's the work.
We bring AI as one ingredient. Most of the work is rebuilding how your company actually runs: sharper processes, a team equipped to use the tools, and company knowledge that stops leaking away.
Process
How work moves gets designed, not inherited.
The path from first contact to finished job gets rebuilt around what's possible now. Steps that only exist because the old tools were weak come out, and what's left is shorter and harder to break.
Routine
The repetitive work stops needing a person on it.
Checking, chasing, copying between systems, assembling the same report every Monday. It's the difference between a week spent running the company and a week spent keeping up with it.
Knowledge
What the company knows stops living in people's heads.
How you quote, what you promised which client, why the last project went the way it did. Organised, and in a form the AI can actually use, so it's still there when the person who knew it is on holiday or gone.
Judgement
How you decide is something the company can repeat.
The rules you apply, the calls you would make yourself, written down and open to inspection. It's the difference between a company that runs when you're in the room and one that runs when you aren't.
That's the company side. The bigger half is what it does to your people.
Two things happen to your people
when AI lands properly.
Loimi helps people use AI to improve workflows and solve everyday problems themselves. They do not need to be developers, and fewer requests have to wait in an operations queue. The people closest to a problem can take more responsibility for fixing it.
AI handles routine work, produces alternatives, and makes testing ideas faster. The expert still provides context, judgement, and accountability, but can examine a much larger solution space in the same amount of time.
Not a slide deck. An operating system.
Skills aren't the problem.
Follow-through is.
We sit where the decisions get made, escalate blockers and push the rollout forward. Momentum, not advice.
We answer when somebody is stuck: on Slack, on a call, in the working session. Not three weeks later.
Weekly check-ins, anonymous team surveys, audits of what actually got used. The boring work that turns trainings into habits.
Three domains.
No handover in the middle.
Business
Reads the P&L before the roadmap.
Founded his first company in 2010 and has carried a P&L ever since. Sales manager, project manager, product owner, board member, and a teacher of entrepreneurship before any of it. Not the way a vendor reads it.
Operations · Pricing · Unit economics · Business models · Reporting · E-commerce
Tech & AI
Builds it, does not recommend it.
Started on Linux servers and Delphi at school and never stopped building. Python and Django, infrastructure, self-hosting, and now AI agents running in daily production. Nothing gets promised that can't be built.
Agents · Web development · Databases · Data pipelines · Integrations · Internal tools
Marketing
Knows what a channel costs.
SEO first and paid second, for companies from Oura and Polar down to a two-person shop in Tallinn. What a channel costs, what it returns, and how long before you can tell.
SEO · PPC · Positioning · ICP & funnel · Content · Partner channels
All three, in one head.
Any one of these three is easy to buy. Two of them, bought separately, is what most companies end up paying for. The combination is the thing there is no procurement process for.
How an engagement runs.
Audit
Map the company.
Interviews with leadership and with the people who actually do the work: how work really flows, where it gets stuck, and the tools it all runs on.
The plan
Pick what to fix first.
A prioritised roadmap based on the audit, delivered live in a workshop with your team. Biggest issues first, tools matched to processes. You keep the plan.
Sprints
Build, deploy, repeat.
One sprint per month. Concrete outputs every cycle, like software development. After a few sprints your team has the knowledge to keep going without Loimi.
What we do. What we don't.
- Running your marketing: SEO, ads and content as a service
- Your product's engineering and codebase
- Product roadmap decisions
- Hiring or HR decisions
- Corporate strategy beyond 18 months
- Anything leadership has not explicitly asked for
- You are pre-revenue
- You want a tool bolted on, not the company changed
- You need someone to execute a plan that is already decided
- Leadership is not in the room
- You have no internal IT to take over from us
From 5 000 € a month.
- Whole engagement, audit included
- One team instead of a stack of vendors
- Nothing subcontracted
- The plan is yours either way
- Support can continue afterwards if you want it
Notes from
the work.
The AI tool I use every day costs cents and lives in the terminal
AIChat turns plain English into shell commands you approve before they run. The setup, the three modes I use daily, and why the whole thing costs cents.
I have quit Notion three times. Now I am setting a company up on it.
I keep abandoning knowledge management tools the moment they are finished. What changed my mind about the one everybody already knows, and what it costs.
Why I pay for a search engine
Why I moved my default search engine to a paid one. What Google does with your queries, what five dollars a month buys instead, and the part I am unsure about.